Privacy policy

This is an English translation of our Danish privacy policy (Danish version). If the two versions differ, the Danish version applies.

1. Data controller

ITech-Rep ApS
CVR 45635694
Phone: +45 52 70 70 28
Email: kontakt@itech-rep.dk

Shops: Hunderupvej 23, 5000 Odense C · Nørregade 71, 5000 Odense C · Nørregade 8, 5800 Nyborg C

If you have questions about how we process your data, you are always welcome to contact us.

2. What data do we process – and why?

Booking, repair and quotes

When you book a time, hand in a device, or use the mobile workshop or Ship & Repair, we process your name, phone number, email, address if relevant, information about the device (brand, model, fault) and the agreed repair, price and time. We use the data to carry out the repair, contact you about it and handle claims.

Legal basis: our agreement with you (GDPR Article 6(1)(b)).

Contact form, email and phone

If you write to or call us, we process the information you give us so that we can reply. Legal basis: your enquiry and our legitimate interest in answering it (Article 6(1)(b) and (f)).

Sell your phone

If we buy a used device from you, we process the information needed for the purchase, including details for transferring the payment. Legal basis: the agreement and our legal obligations (Article 6(1)(b) and (c)).

Business customers

For businesses, we process contact details of contact persons so that we can deliver and invoice our services (Article 6(1)(b) and (f)).

Bookkeeping

We keep invoices and other accounting records as required by the Danish Bookkeeping Act (Article 6(1)(c)).

The website and cookies

The website uses cookies. Cookies for statistics and marketing are only set if you give your consent (Article 6(1)(a)). For statistics we use Google Analytics. Google then receives information about your visit, for example which pages you view, your approximate location and your device type. We do not use Google signals or Google Ads. Read more in our cookie policy.

The customer assistant “Ask ITech-Rep” (AI)

On the website you can ask questions to our digital customer assistant. It uses artificial intelligence (AI) to write the answers, and the chat always tells you that you are writing with an AI assistant and that answers may contain errors. Prices, opening hours and other facts come from our own information. You can always call +45 52 70 70 28 or have your question sent to a member of staff.

We process the text of your messages and the latest messages in the same conversation (at most 8), so the assistant can follow the conversation. Before the text is passed on, we automatically remove email addresses and phone numbers. Please do not write your name, passwords, card details or other personal information in the chat. The conversation is kept for up to 24 hours in your own browser, so you can continue on other pages – you can delete it with “Start over”. No cookies are used for the assistant, but it stores a few necessary pieces of information in your browser, as described here. To prevent misuse, we limit the number of questions to the assistant. It therefore stores a random, anonymous ID in your browser. On our side, the ID and your IP address are only stored in a form that cannot be traced back, together with the number of questions, and they expire automatically after 24 hours at most and are then deleted. The ID is not used for anything else and is not linked to the conversation. We also count, anonymously, how many conversations and messages the assistant receives, which topics people ask about (e.g. prices or opening hours), whether the answer came from AI or from our fixed answers, and how often the Book a repair, Call, Get a quote and Find a shop buttons in the chat are used. We only store total figures per day for 13 months – not the text, your IP address, an ID or anything else that can be traced back to you. To prevent misuse, we limit the number of clicks using a code based on your IP address that cannot be traced back and is deleted automatically after 10 minutes. The statistics store nothing in your browser. Questions the assistant could not answer with certainty are stored by us so we can improve the answers. We store the question, the latest messages in the conversation, the assistant’s reply, the language, the page you were on and the time. Email addresses and phone numbers are removed automatically. If you type your name or other personal details in the chat yourself, they may still appear in the text – so please do not share sensitive information in the chat. If you have also sent the question to us via “Ask the store”, our staff can see your request alongside it so they can reply to you. The data is deleted automatically 12 months after the question was last asked or handled.

The answers are written by an AI model at Cloudflare, Inc. (USA) through the Workers AI service. Cloudflare is our data processor, may only process the data to deliver the answer and does not use your messages to train AI models. Cloudflare may process the data in data centres outside the EU/EEA, including in the USA. Transfers to the USA are based on the EU-U.S. Data Privacy Framework, under which Cloudflare is certified, and transfers to other countries outside the EU/EEA are based on the European Commission’s standard contractual clauses, which form part of Cloudflare’s data processing agreement. The legal basis is our legitimate interest in answering customer questions quickly, also outside opening hours, and in improving the assistant’s answers (Article 6(1)(f)).

If you choose “Ask the store”, you send your question, your name and your phone number or email to us. This information is not sent to Cloudflare, is only used to reply to you, and name and contact details are deleted automatically after 90 days.

3. Data on your device

We do not look at your photos, messages or other private data. We only test what is needed to find the fault and check the repair. Always make a backup before you hand in a device.

4. Who do we share the data with?

We never sell your data. We use suppliers (data processors) who help us run the business, for example website and email hosting, booking and form systems, accounting, the shipping company for Ship & Repair, tools for cookie consent and reviews, and Cloudflare for the customer assistant (see above). They may only use the data on our instructions.

If you consent to statistics or marketing cookies, information about your visit may be shared with Google (Google Analytics and YouTube). Google may transfer the data to countries outside the EU, including the USA. Transfers are based on the EU-U.S. Data Privacy Framework or the European Commission’s standard contractual clauses.

5. Social media

ITech-Rep has a page on Facebook and a profile on Instagram (@itechrepdk). When you visit or follow them, Meta Platforms Ireland Ltd. processes data about you under Meta’s own terms. Meta gives us statistics on how the pages are used (Page Insights), for example the number of visits, reach and aggregated figures on age, gender and location. The statistics are aggregated and anonymised, so we cannot see who an individual visitor is.

For these statistics, ITech-Rep and Meta are joint controllers (judgment of the Court of Justice of the EU in case C-210/16). The division of responsibilities is set out in an agreement between us and Meta (Meta’s “Page Insights Controller Addendum”). Meta has primary responsibility for the processing and for handling your rights. The legal basis for our part is our legitimate interest in knowing how our pages are used so that we can improve them (Article 6(1)(f)).

If you want to exercise your rights, for example to get access to or have data deleted, it is most effective to contact Meta directly. You can also write to us, and we will forward your request to Meta. Read more in Meta’s privacy policy, Instagram’s privacy policy and Meta’s Page Insights Controller Addendum.

6. How long do we keep the data?

We keep the data for as long as needed for the purpose – for example while the repair is ongoing and during the claim period.

Enquiries you send us through the forms on our website (for example customer enquiries, bookings of our mobile repair service and requests to sell your device) are kept for up to 2 years after we receive them. After that they are deleted automatically. Enquiries you send us by e-mail, and the copies of form enquiries we receive by e-mail, are kept for no more than 2 years. If your enquiry is part of an ongoing case, such as a claim, we keep it until the case is closed.

If you sell a device to us, we keep the purchase receipt for 5 years. If you receive more than DKK 2,000 for the device, you must show proof of identity, and we also keep the record of your identification for 5 years. This is required by the Danish Bookkeeping Act and the rules on trade in second-hand goods. For the purchase receipt, the period runs from the end of the financial year in which the sale took place.

Accounting records are kept for 5 years after the end of the financial year, as required by the Danish Bookkeeping Act. After that the data is deleted or anonymised.

7. Your rights

You have the right to access the data we process about you and to have incorrect data corrected. In certain cases you can have data deleted, restrict processing, object, and receive your data (data portability). If you have given consent, you can always withdraw it – for cookies via the link in the cookie policy.

Contact us at kontakt@itech-rep.dk if you want to use your rights.

8. Complaints

If you are not satisfied with how we process your data, you can complain to the Danish Data Protection Agency (Datatilsynet), Carl Jacobsens Vej 35, 2500 Valby, www.datatilsynet.dk. We would, however, like the chance to resolve the matter with you first.